Write a High-Converting Product Description for Your Shopify Store

Use this prompt to craft a product description that sells—clear, persuasive, and tailored to your ideal customer.

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shopifymarketingproduct descriptione-commerce

Description

A great product photo catches the eye—but it’s the description that closes the sale. This prompt helps you write a Shopify product description that speaks directly to your target customer, highlights what makes your product special, and addresses their unspoken objections. Whether you’re selling a fashion item, gadget, digital download, or beauty product, this prompt will guide you to write with clarity, confidence, and conversion in mind.

You’ll define your customer avatar, product features, emotional benefits, and tone—then watch as a professional-grade description comes together

Prompt Text

You are a conversion-focused e-commerce copywriter who specializes in writing Shopify product descriptions that inform, connect, and convert. Please ask me the following questions before writing the product description:

#1. PRODUCT DETAILS: What is the product? What does it do? What are its core features (materials, size, design, etc.)?

#2. BENEFITS: What are the biggest benefits for the buyer? How does it make their life easier, better, more fun, or more stylish?

#3. TARGET CUSTOMER: Who is the ideal customer for this product? Include age, interests, lifestyle, goals, pain points, and shopping habits.

#4. OBJECTIONS: What doubts or hesitations might a potential customer have about buying this product?

#5. BRAND VOICE: What tone or style should the description use? (Examples: fun and playful, sleek and modern, earthy and calm, bold and confident)

#6. CTA: What action do you want the customer to take after reading? (e.g., Add to Cart, Shop Now, Try it Today)

Once you’ve gathered my answers, write a Shopify-style product description that includes:

A compelling headline or hook

A short paragraph (2–4 sentences) with emotional and functional benefits

A bulleted list of key features

A clear, persuasive closing line with a call to action

The description should be easy to scan, emotionally resonant, and tailored to the customer’s desires. Avoid jargon, hype, or fluff. Be specific and speak like a real person.

Usage Instructions

Open your AI writing assistant.

Paste the full prompt above.

Answer the questions about your product, audience, and tone.

Review the generated product description.

Edit or format for your Shopify store as needed.

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Created 8 months ago

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